Radisson Hotel Group has announced the upcoming launch of its first Radisson RED hotel in Romania, marking a major step in the brand’s expansion across Central and Eastern Europe. The new property, set to open in central Bucharest, will feature 104 rooms and aims to redefine the local hospitality scene with a modern, tech-forward, and creative-driven experience.
What Is Radisson RED?
Radisson RED is a lifestyle-oriented hotel brand designed for millennials, digital nomads, creatives, and modern business travelers. Unlike traditional hospitality models, RED focuses on dynamic social spaces, bold design, digital integration, and a vibrant atmosphere inspired by local art, music, and technology.
With its signature industrial-chic interiors, open-plan public areas, and flexible use of space, RED properties promote interaction and creativity. The brand’s philosophy revolves around customization, cultural expression, and seamless tech experiences, offering guests an alternative to standard hotel stays.
Prime Location in the Heart of Bucharest
The future Radisson RED Bucharest will be located in the city center, just steps away from major landmarks such as the Old Town, University Square, the National Theatre, and the bustling Piața Victoriei business district. The location is strategically chosen to cater to both leisure and business travelers looking for an immersive urban experience.
The hotel will be part of a mixed-use urban development, which includes co-working spaces, restaurants, cultural venues, and public event areas. This integration into the city’s creative ecosystem aligns with the RED brand’s mission to become a hub for community engagement and innovation.
Design and Architecture
The Bucharest RED property is being developed with a contemporary architectural approach, combining bold visual elements with urban aesthetics. The interior design will highlight local art, minimalist industrial materials, and strong color contrasts, particularly RED’s iconic tones.
Open spaces will dominate the layout, with the lobby, lounge, bar, and breakfast area merged into a single multifunctional zone. Guests will be encouraged to connect, collaborate, or relax in a setting that blurs the line between work and play. Local artists and designers will contribute to the décor, creating a space that reflects the spirit of modern Bucharest.
Rooms and Guest Features
The hotel will offer 104 rooms, including standard and premium options. All rooms will be designed in line with Radisson RED’s aesthetic — clean lines, tech-enhanced features, custom wall art, and smart layouts. Expect fast Wi-Fi, wireless charging stations, app-based room controls, and streaming-enabled entertainment systems.
Amenities will include a fitness center with panoramic city views, a 24/7 grab-and-go market, a meeting room for up to 80 participants, and an exclusive rooftop bar and event space — expected to be one of the hotel’s standout attractions.
Contactless and Tech-Driven Service
True to the RED brand ethos, the Bucharest hotel will emphasize digital convenience and contactless services. From booking and check-in to room access and service requests, guests will be able to manage everything via a dedicated mobile app.
Radisson RED Bucharest will also introduce AI-enhanced personalization, allowing the hotel to tailor services based on guest preferences and behaviors. These innovations reflect the group’s broader commitment to intelligent hospitality and guest-centric technology.
Radisson’s Expansion in Central and Eastern Europe
The launch of Radisson RED in Romania is part of a broader strategy by Radisson Hotel Group to expand its footprint in emerging European markets. The group currently operates over 60 hotels in Central and Eastern Europe, with more than 20 additional properties expected to open by the end of 2025.
Radisson’s portfolio in Romania already includes flagship brands like Radisson Blu and Park Inn, notably the Radisson Blu Hotel Bucharest with over 500 rooms. The arrival of Radisson RED will diversify the offering and appeal to younger, experience-driven travelers looking for flexibility, community, and design-led stays.
Economic Impact and Urban Development
The debut of Radisson RED is expected to contribute significantly to Bucharest’s hospitality and urban landscape. In recent years, the city has experienced growing demand for business and leisure tourism, fueled by tech sector expansion, cultural events, and international conferences.
The new hotel will create dozens of local jobs, support the city’s creative economy, and attract both domestic and international guests. It will also reinforce Bucharest’s ambitions to become a modern, vibrant capital for innovation, tourism, and entrepreneurship.
Opening Timeline and Future Outlook
While the exact opening date has not yet been confirmed, development sources indicate that Radisson RED Bucharest is scheduled to open in Q2 2025. Construction and permitting are already underway, with interior design planning expected to be completed by the end of 2024.
Looking ahead, Radisson is reportedly considering RED-branded projects in other Romanian cities, including Cluj-Napoca, Timișoara, and Brașov — all of which have seen strong tourism growth and host thriving tech ecosystems.
Conclusion
The launch of Radisson RED in Bucharest represents a bold and forward-thinking addition to Romania’s hotel scene. With its focus on design, technology, and cultural integration, the new 104-room hotel promises to be more than just a place to sleep — it’s set to become a creative space for connection, exploration, and lifestyle. As the hospitality industry continues to evolve, Radisson RED Bucharest positions itself at the intersection of innovation, urban energy, and global experience.
